Wednesday, April 13, 2005

Pay-A-Leak

"Now I gotta give a shout-out to Seagram's gin, cuz i drink it and they're payin' me for it."

- a delightful line from last year's Freak-a-Leak, 2004's most inventive and dancable and rap song (some readers may recall I called it as the Coming Thing in March). the song was, you may remember, Petey Pablo's raunchy, miles-over-the-top ode to himself and mysoginy.
spelled wrong, sorry. that line was in the final fade out of the song, literally shouted over the beat as the song ended (between Lil' John yelps).
it was, i thought, the final, hilariously absurd touch to a song of
absurd hyperbole. A rapper claiming that not only does he party so
hard that he needs to give his gin a shout out, but he's such a major
star that a gin maker pays him for it.
i laughed everytime I heard it - which was some percentage of the
350,000+ times the song played on American radio.
I know that number because, apparently, they WERE paying him for it.
It's the newest thing, apparently: paying rappers to plug products.
Pablo was one of the first. McDonald's just got into the biz this
summer. up to $5 per time the song plays on the radio.

Harry Shearer has the story on LeShow this past week: click on "The trades"

unreal.

matt

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